HEMA
HEMA is one of those shops (or concepts really), that is almost impossible to describe. If you’ve ever set foot in a HEMA, you understand. In fact, you get the concept immediately, and you’re a fan instantly – no denial possible! And you just understand why we, Dutchmen, are all raving about it, and why this chain of shops is what we miss most when we move abroad…
So, what is HEMA?
HEMA is a Dutch chain of shops that only sells HEMA-brand products. No luxury products, but products that are meant for daily use and that are functional yet fun. The assortment is wide and prices are low (we like that in the Netherlands), designs are trendy and fresh, simple and colourful. The quality is good, and overall the products are seriously so much fun that you can’t help bringing home yet another cool tea-towel, notebook or cute cookie-cutter set for the kids!
The baby and kid’s products of HEMA are seriously adorable. Great onesies, lovely toys, fun towels, wonderful sheets and pajamas (with matching pajama for the doll), perfect party products (from garlands to cakes), great craft projects… I can go on and on, and I didn’t even start about the Jip and Janneke range yet!
If you happen to travel to the Netherlands, MAKE SURE to step into a HEMA. You will like it, I am sure! Just ask a random person on the streets for the nearest HEMA and he/she will direct you…
If you’re in Belgium, Luxembourg or Germany you probably already know what I’m talking about, and when you’re in Paris, you’ll be able to find out soon, because HEMA will open it’s first shop in the shopping mall of Créteil-Soleil in mid January!
xxx Esther
P.S. The real online HEMA shop unfortunately only ships within the Netherlands…
P.P.S. This un-official online HEMA shop is as cool as everything else HEMA!
Esther in Amsterdam
January 21st, 2009
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